I’m Elena Wang, a product marketing and GTM leader focused on driving adoption and revenue growth for technology platforms. I partner closely with Product and Engineering to shape positioning, launch strategy, and lifecycle programs that turn customer insight into measurable impact.
As AI reshapes how products are built and distributed, I’ve been building and shipping my own apps using AI-assisted development (“vibe coding”). This hands-on experience taught me what it actually takes to go from concept to production.
My goal is to help AI companies bridge technical capability with clear positioning, combining product sense with distribution strategy that drives sustained growth.
Outside of work, I’ve traveled to over 50 countries across all seven continents — an experience that shapes how I think about building and marketing for diverse users. I also enjoy staying active and challenging myself, including finishing the NYC Marathon.
Mobile networking tracker app for professionals to log career conversations and follow up
This project pushed me into mobile product development — navigating app build pipelines, native UX conventions, and the end-to-end process of shipping to real users on device.
AI-powered web app for professionals to track their impact and generate narratives for performance reviews, promotions, role changes, and resumes
This project deepened my thinking around AI product architecture, cost tradeoffs, and stateful system design.
Return-to-running web app combining a PT strength routine with a structured walk/jog progression program
This project taught me how to scope and ship a focused, single-purpose tool as well as how much product thinking goes into something that feels simple on the surface. Built during recovery from a ski injury and released as MIT-licensed open source.
Ultimately, I believe product mechanics and distribution strategy must evolve together — technical capability only matters if the distribution model is built into the product’s DNA.
Three months ago I had never shipped an app. Today I have two web apps and one mobile app on the App Store and Google Play. Here’s what building them actually taught me.
Read more →I don’t usually share personal stories. But if you’ve been thinking about starting something and keep putting it off, this might be the push you need.
Read more →I’m passionate about AI product marketing and product-led growth, and I’d love to connect with people building and marketing AI products.
Whether you want to exchange ideas, collaborate, or just say hello, please feel free to reach out.